Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open Web Analytics is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 154 other categories.

2 Open Web Analytics is leading in Running, Gifts, General Merchandise, Directories and one other category.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 103 other countries.

2 Open Web Analytics is leading in Austria, Germany, France, Belgium and 29 other countries.