Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimost is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Community & Society and 20 other categories.

2 Optimost hasn't got a lead over Effective Measure in any websites category.

Geography

1 Effective Measure is leading in most countries, including South Africa, India, United States, Saudi Arabia and 75 other countries.

2 Optimost is leading in Finland.