Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimost is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 152 other categories.

2 Optimost is leading in Finance, Insurance, Basketball, Financial Management and 6 other categories.


1 Effective Measure is leading in most countries, including Singapore, Indonesia, South Africa, Thailand and 137 other countries.

2 Optimost is leading in Antigua And Barbuda, Luxembourg, Turkmenistan and Guernsey.