Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OrangeSoda is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 105 other categories.

2 OrangeSoda is leading in Construction & Maintenance, Health, Shopping, Law & Government and 75 other categories.


1 Effective Measure is leading in most countries, including Singapore, Indonesia, South Africa, Malaysia and 135 other countries.

2 OrangeSoda is leading in United States, Jamaica, Saint Kitts And Nevis, Barbados and 2 other countries.