Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PageFair is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Community & Society and 12 other categories.

2 PageFair is leading in Games, Health, Business & Consumer Services, Reference Materials and 3 other categories.


1 Effective Measure is leading in most countries, including South Africa, India, Saudi Arabia, Egypt and 49 other countries.

2 PageFair is leading in United States, Hungary, Italy, Germany and 28 other countries.