Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Performancing Metrics is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 112 other categories.

2 Performancing Metrics is leading in Adult, Gambling, Universities & Colleges, Books & Literature and 51 other categories.

Geography

1 Effective Measure is leading in most countries, including Singapore, Indonesia, South Africa, Malaysia and 120 other countries.

2 Performancing Metrics is leading in United States, Brazil, Argentina, Portugal and 16 other countries.