Market Share by Top Websites

1 Plaid is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Plaid in all segments.

Websites Categories

1 Plaid has better usage coverage in more websites categories. Including Business & Consumer Services, Lifestyle, Computers Electronics & Technology, Food & Drink and 12 other categories.

2 Effective Measure is leading in News & Media, Arts & Entertainment, Community & Society, Sports and 4 other categories.


1 Effective Measure is leading in most countries, including South Africa, India, United States, Saudi Arabia and 75 other countries.

2 Plaid is leading in Japan, Taiwan and Finland.