Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Segment is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 119 other categories.

2 Segment is leading in Marketing & Advertising, Online Marketing, Programming, Search Engine and 27 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 101 other countries.

2 Segment is leading in United States, Greece, Norway, Canada and 22 other countries.