Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Segment is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 109 other categories.

2 Segment is leading in Clothing, Programming, Home & Garden, Restaurants & Delivery and 24 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 91 other countries.

2 Segment is leading in United States, Norway, Greece, Canada and 35 other countries.