Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Segment Analytics JS is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 107 other categories.

2 Segment Analytics JS is leading in Marketing & Advertising, Clothing, Social Network, Programming and 43 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 79 other countries.

2 Segment Analytics JS is leading in United States, United Kingdom, Canada, Colombia and 57 other countries.