Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 206 other categories.

2 Effective Measure is leading in News & Media, TV & Video, Technology News, Animation & Comics and 10 other categories.

Geography

1 Signal is leading in most countries, including United States, Japan, Brazil, Germany and 143 other countries.

2 Effective Measure is leading in Indonesia, South Africa, Malaysia, Thailand and 31 other countries.