Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Vehicles, Lifestyle, Business & Consumer Services, Science & Education and 17 other categories.

2 Effective Measure is leading in News & Media, Community & Society and Reference Materials.


1 Signal is leading in most countries, including United States, Japan, Canada, United Kingdom and 82 other countries.

2 Effective Measure is leading in South Africa, Saudi Arabia, Egypt, Indonesia and 24 other countries.