Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Arts & Entertainment and 221 other categories.

2 Effective Measure is leading in Fantasy Sports, Rugby, Automotive News, Physics and one other category.


1 Signal is leading in most countries, including United States, Japan, Brazil, United Kingdom and 169 other countries.

2 Effective Measure is leading in Indonesia, South Africa, Malaysia, Thailand and 22 other countries.