Market Share by Top Websites

1 Effective Measure is leading in The Entire Web.

2 Signal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 135 other categories.

2 Effective Measure is leading in People & Society, News & Media, Arts & Entertainment, Real Estate and 61 other categories.

Geography

1 Signal is leading in most countries, including United States, Japan, Brazil, Canada and 103 other countries.

2 Effective Measure is leading in Thailand, Indonesia, South Africa, Malaysia and 47 other countries.