Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, Real Estate and 104 other categories.

2 is leading in People & Society, Movies, Adult, Marketing & Advertising and 59 other categories.


1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 113 other countries.

2 is leading in Romania, Moldova, Bulgaria, Cambodia and one other country.