Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Religion & Spirituality and 109 other categories.

2 is leading in People & Society, Shopping, Adult, Movies and 68 other categories.


1 Effective Measure is leading in most countries, including Singapore, Indonesia, South Africa, Malaysia and 122 other countries.

2 is leading in Romania, Italy, Spain, Germany and 18 other countries.