Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TeaLeaf is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 134 other categories.

2 TeaLeaf is leading in Airlines & Airports, Accommodation & Hotels, Insurance, Military & Defense and 2 other categories.


1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 107 other countries.

2 TeaLeaf is leading in Mexico, Democratic Republic Of The Congo, Dominican Republic, New Caledonia and 21 other countries.