Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TeaLeaf is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 154 other categories.

2 TeaLeaf is leading in Airlines & Airports, Nutrition, Insurance, Weight Loss and 7 other categories.


1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 111 other countries.

2 TeaLeaf is leading in Dominican Republic, Slovakia, Costa Rica, Congo and 16 other countries.