1
TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Effective Measure is clearly lagging behind, losing to TNS in all segments.
1
TNS has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Community & Society, Hobbies & Leisure and 20 other categories.
2
Effective Measure hasn't got a lead over TNS in any websites category.
1
TNS is leading in most countries, including Russia, United States, Ukraine, Germany and 100 other countries.
2
Effective Measure is leading in South Africa, Saudi Arabia, Egypt, Jordan and 16 other countries.