Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 187 other categories.

2 Effective Measure is leading in Real Estate, Technology News, Animation & Comics, Football and 16 other categories.


1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 95 other countries.

2 Effective Measure is leading in Thailand, Indonesia, South Africa, Malaysia and 43 other countries.