Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 195 other categories.

2 Effective Measure is leading in Real Estate, Technology News, Football, Banking and 15 other categories.

Geography

1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 112 other countries.

2 Effective Measure is leading in Thailand, Indonesia, South Africa, Malaysia and 39 other countries.