Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 193 other categories.

2 Effective Measure is leading in Real Estate, Technology News, Animation & Comics, Football and 16 other categories.

Geography

1 TNS is leading in most countries, including Russia, Norway, Montenegro, Ukraine and 112 other countries.

2 Effective Measure is leading in Singapore, Indonesia, South Africa, Malaysia and 58 other countries.