Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 157 other categories.

2 Effective Measure is leading in News & Media, TV & Video, Technology News, Celebrities & Entertainment News and 28 other categories.

Geography

1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 105 other countries.

2 Effective Measure is leading in Indonesia, South Africa, Malaysia, Thailand and 40 other countries.