Effective Measure is an online Audience Measurement tool, headquartered in Australia, with offices in Dubai, London, New York, Melbourne, Sydney and Singapore. Effective Measure combines demographic information with direct-from-site dat...
Effective Measure is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Trafic has better usage coverage in more websites categories. Including Business & Industry, People & Society, Religion & Spirituality, Shopping and 109 other categories.
Effective Measure is leading in News & Media, Arts & Entertainment, Music & Audio, Internet & Telecom and 61 other categories.
Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 95 other countries.
Trafic is leading in Romania, Moldova, Germany, Hungary and 28 other countries.