Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Trafic is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Trafic has better usage coverage in more websites categories. Including Business & Industry, People & Society, Religion & Spirituality, Shopping and 128 other categories.

2 Effective Measure is leading in News & Media, Arts & Entertainment, Real Estate, Internet & Telecom and 65 other categories.


1 Effective Measure is leading in most countries, including Singapore, Indonesia, South Africa, Thailand and 118 other countries.

2 Trafic is leading in Romania, Italy, Germany, Spain and 25 other countries.