Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Trafic is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Trafic has better usage coverage in more websites categories. Including Business & Industry, People & Society, Religion & Spirituality, Shopping and 123 other categories.

2 Effective Measure is leading in News & Media, Arts & Entertainment, Real Estate, Music & Audio and 70 other categories.


1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 100 other countries.

2 Trafic is leading in Romania, Moldova, Hungary, Ukraine and 12 other countries.