Effective Measure is an online Audience Measurement tool, headquartered in Australia, with offices in Dubai, London, New York, Melbourne, Sydney and Singapore. Effective Measure combines demographic information with direct-from-site dat...
Effective Measure is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Trafic has better usage coverage in more websites categories. Including Business & Industry, People & Society, Religion & Spirituality, Shopping and 106 other categories.
Effective Measure is leading in News & Media, Arts & Entertainment, Internet & Telecom, Music & Audio and 61 other categories.
Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 94 other countries.
Trafic is leading in Romania, Moldova, Hungary, Czech Republic and 26 other countries.