Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TruEffect is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 161 other categories.

2 TruEffect is leading in Philanthropy, Aviation, Animal Products & Service, Weapons and one other category.

Geography

1 Effective Measure is leading in most countries, including Singapore, Indonesia, South Africa, Malaysia and 139 other countries.

2 TruEffect is leading in Guam.