Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Web Traxs is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Real Estate and 133 other categories.

2 Web Traxs is leading in Business & Industry, Industrial Goods & Services, Shopping, Construction & Maintenance and 46 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 83 other countries.

2 Web Traxs is leading in United States, Canada, China, Mexico and 45 other countries.