Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 145 other categories.

2 WOW Analytics is leading in Industrial Goods & Services, Business Services, Construction & Maintenance, Financial Management and 23 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 111 other countries.

2 WOW Analytics is leading in United Kingdom, Ireland, Norway, Jersey and 8 other countries.