Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites and The Entire Web.

2 Emediate is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 208 other categories.

2 Emediate is leading in Internet & Telecom, Marketing & Advertising, Science, Social Sciences and 17 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, Indonesia and 122 other countries.

2 Emediate is leading in Sweden, Denmark, Finland, Norway and 11 other countries.