Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites and Top 100K Sites.

2 Emediate is leading in Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Internet & Telecom, Web Hosting, Music & Audio, Religion & Spirituality and 160 other categories.

2 Emediate is leading in People & Society, Arts & Entertainment, Business & Industry, Marketing & Advertising and 50 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 118 other countries.

2 Emediate is leading in Sweden, Denmark, Finland, Norway and 16 other countries.