Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Emediate is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 211 other categories.

2 Emediate is leading in Marketing & Advertising, Science, Social Sciences, Humor and 15 other categories.


1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 130 other countries.

2 Emediate is leading in Sweden, Denmark, Finland, Norway and 12 other countries.