In terms of market share, Encore Metrics is clearly lagging behind, losing to GB-World in all segments.
GB-World has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Religion & Spirituality and 37 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Universities & Colleges, Finance and 7 other categories.
GB-World is leading in most countries, including Germany, Hungary, Poland, United Kingdom and 26 other countries.
Encore Metrics is leading in United States, Japan, Canada, Argentina and 2 other countries.