In terms of market share, Encore Metrics is clearly lagging behind, losing to GB-World in all segments.
GB-World has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Photography and 16 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Sports and 2 other categories.
GB-World is leading in most countries, including Hungary, Germany, Poland, Russia and 14 other countries.
Encore Metrics is leading in United States, Japan, Romania, Colombia and 4 other countries.