In terms of market share, Encore Metrics is clearly lagging behind, losing to GB-World in all segments.
GB-World has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Religion & Spirituality and 40 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Tourism, Sports and 5 other categories.
GB-World is leading in most countries, including Germany, Hungary, Poland, Finland and 16 other countries.
Encore Metrics is leading in United States, Japan, United Kingdom, Venezuela and 6 other countries.