Market Share by Top Websites

1 Granify is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Granify in all segments.

Websites Categories

1 Granify has better usage coverage in more websites categories. Including Shopping, Clothing, Products & Shopping, Health and 15 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Business & Industry, Marketing & Advertising and 3 other categories.


1 Granify is leading in most countries, including United States, India, Germany, Hong Kong and 5 other countries.

2 Encore Metrics is leading in Japan, Sri Lanka, Dominican Republic, Belgium and 3 other countries.