Market Share by Top Websites

1 Insider is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Insider in all segments.

Websites Categories

1 Insider has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Arts & Entertainment and 84 other categories.

2 Encore Metrics is leading in Accommodation & Hotels, Universities & Colleges, Visual Arts & Design, Alternative & Natural Medicine and 2 other categories.

Geography

1 Insider is leading in most countries, including Turkey, Russia, Poland, Indonesia and 54 other countries.

2 Encore Metrics is leading in Canada, Argentina, Chile and Colombia.