In terms of market share, Encore Metrics is clearly lagging behind, losing to LeadForce1 in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Arts & Entertainment and Law & Government.
LeadForce1 is leading in Business & Industry and Internet & Telecom.
Encore Metrics is leading in most countries, including Japan, Bangladesh, Colombia, South Korea and 2 other countries.
LeadForce1 is leading in India and Russia.