Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Lytiks in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 20 other categories.

2 Lytiks is leading in Internet & Telecom, Music & Audio, Online Marketing and Games.

Geography

1 Encore Metrics is leading in most countries, including United States, Japan, Philippines, Canada and 8 other countries.

2 Lytiks is leading in Benin.