In terms of market share, Encore Metrics is clearly lagging behind, losing to Lytiks in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 16 other categories.
Lytiks is leading in Arts & Entertainment, Music & Audio, Games and Online Marketing.
Encore Metrics is leading in most countries, including United States, Japan, United Kingdom, Venezuela and 6 other countries.
Lytiks is leading in Argentina and Switzerland.