Encore Metrics is leading in Top 100K Sites.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 22 other categories.
Lytiks is leading in Internet & Telecom, Online Marketing, Music & Audio and Games.
Encore Metrics is leading in most countries, including United States, Japan, Brazil, France and 11 other countries.
Lytiks is leading in United Kingdom and Canada.