In terms of market share, Encore Metrics is clearly lagging behind, losing to Lytiks in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 20 other categories.
Lytiks is leading in Internet & Telecom, Online Marketing, Music & Audio and Games.
Encore Metrics is leading in most countries, including United States, Japan, Canada, China and 7 other countries.
Lytiks is leading in Ghana and India.