In terms of market share, Encore Metrics is clearly lagging behind, losing to Lytiks in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Arts & Entertainment, Music & Audio and 11 other categories.
Lytiks is leading in Internet & Telecom and Online Marketing.
Encore Metrics is leading in most countries, including United States, Japan, Russia, China and 4 other countries.
Lytiks is leading in Argentina.