In terms of market share, Encore Metrics is clearly lagging behind, losing to Lytiks in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 20 other categories.
Lytiks is leading in Internet & Telecom, Music & Audio, Online Marketing and Games.
Encore Metrics is leading in most countries, including United States, Japan, Argentina, Philippines and 8 other countries.
Lytiks is leading in Greece and Russia.