Encore Metrics is leading in Top 100K Sites.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 15 other categories.
Lytiks is leading in Internet & Telecom, Arts & Entertainment, Online Marketing, Music & Audio and one other category.
Encore Metrics is leading in most countries, including United States, Japan, Turkey, Thailand and 4 other countries.
Lytiks is leading in United Kingdom.