Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Lytiks in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 20 other categories.

2 Lytiks is leading in Internet & Telecom, Online Marketing, Music & Audio and Games.


1 Encore Metrics is leading in most countries, including United States, Japan, Canada, China and 7 other countries.

2 Lytiks is leading in Ghana and India.