In terms of market share, Encore Metrics is clearly lagging behind, losing to Lytiks in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Shopping, Sports and 8 other categories.
Lytiks is leading in Internet & Telecom.
Encore Metrics is leading in most countries, including United States, Japan, Romania, Colombia and 4 other countries.
Lytiks is leading in Russia.