In terms of market share, Encore Metrics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 23 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Health and 12 other categories.
Observer is leading in most countries, including Russia, Germany, Montenegro, Netherlands and 15 other countries.
Encore Metrics is leading in United States, Japan, Canada, Argentina and 5 other countries.