Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 23 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Finance and 10 other categories.


1 Observer is leading in most countries, including Russia, Canada, China, United Kingdom and 6 other countries.

2 Encore Metrics is leading in United States, Japan, Colombia, Argentina and 5 other countries.