In terms of market share, Encore Metrics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Computer & Electronics and 2 other categories.
Encore Metrics is leading in Law & Government and Shopping.
Observer is leading in most countries, including Russia, France, Sri Lanka, Germany and 3 other countries.
Encore Metrics is leading in Japan, United States, China, Mexico and 2 other countries.