Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Computer & Electronics, Arts & Entertainment, Business & Industry, Software and 10 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Financial Management, Finance and 6 other categories.


1 Observer is leading in most countries, including Russia, Spain, Algeria, Colombia and 6 other countries.

2 Encore Metrics is leading in United States, Japan, Thailand, Saudi Arabia and 3 other countries.