Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Finance, Financial Management and 8 other categories.

2 Observer is leading in Computer & Electronics, People & Society, Software, Business & Industry and 7 other categories.


1 Encore Metrics is leading in most countries, including United States, Japan, Mexico, Bangladesh and 5 other countries.

2 Observer is leading in Russia, United Kingdom, Germany, Ukraine and one other country.