In terms of market share, Encore Metrics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, People & Society and 22 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Tourism and 8 other categories.
Observer is leading in most countries, including Russia, Germany, Ukraine, Spain and 6 other countries.
Encore Metrics is leading in United States, Japan, Venezuela, Philippines and 4 other countries.