Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 24 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Financial Management and 8 other categories.

Geography

1 Encore Metrics is leading in most countries, including United States, Japan, Canada, Philippines and 10 other countries.

2 Observer is leading in Russia, United Kingdom, China, Czech Republic and 5 other countries.