In terms of market share, Encore Metrics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 24 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Sports and 10 other categories.
Encore Metrics is leading in most countries, including United States, Japan, Philippines, Dominican Republic and 7 other countries.
Observer is leading in Russia, Germany, Australia, Netherlands and 6 other countries.