In terms of market share, Encore Metrics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Computer & Electronics, Arts & Entertainment, Business & Industry, Software and 10 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Financial Management, Finance and 6 other categories.
Observer is leading in most countries, including Russia, Spain, Algeria, Colombia and 6 other countries.
Encore Metrics is leading in United States, Japan, Thailand, Saudi Arabia and 3 other countries.