Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Food & Drink, Lifestyle and Vehicles.

2 Observer is leading in Computers Electronics & Technology.


1 Encore Metrics is leading in most countries, including Philippines and Portugal.

2 Observer is leading in Russia.