In terms of market share, Encore Metrics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 23 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Finance and 10 other categories.
Observer is leading in most countries, including Russia, Canada, China, United Kingdom and 6 other countries.
Encore Metrics is leading in United States, Japan, Colombia, Argentina and 5 other countries.