In terms of market share, Encore Metrics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, People & Society and 22 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Tourism and 8 other categories.
Observer is leading in most countries, including Russia, Netherlands, United Kingdom, Ukraine and 5 other countries.
Observer is leading in Russia, Netherlands, United Kingdom, Ukraine and 5 other countries.