In terms of market share, Encore Metrics is clearly lagging behind, losing to Phonalytics in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Arts & Entertainment and 18 other categories.
Phonalytics is leading in Travel, Accommodation & Hotels, Tourism, Recreation & Hobbies and 8 other categories.
Encore Metrics is leading in most countries, including Japan, Philippines, Germany, New Zealand and 8 other countries.
Phonalytics is leading in United States, Canada and Serbia.