In terms of market share, Encore Metrics is clearly lagging behind, losing to Phonalytics in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Universities & Colleges, Computer & Electronics and 18 other categories.
Phonalytics is leading in Travel, Accommodation & Hotels, Tourism, Real Estate and 7 other categories.
Encore Metrics is leading in most countries, including Japan, Philippines, Dominican Republic, Finland and 5 other countries.
Phonalytics is leading in United States, Canada and Mexico.