Market Share by Top Websites

1 Popcorn Metrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Popcorn Metrics in all segments.

Websites Categories

1 Popcorn Metrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Tourism and 43 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Sports, Universities & Colleges and 6 other categories.

Geography

1 Popcorn Metrics is leading in most countries, including United States, Australia, Netherlands, United Kingdom and 30 other countries.

2 Encore Metrics is leading in Japan, Zambia, Poland and Northern Mariana Islands.