Market Share by Top Websites

1 Popcorn Metrics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Popcorn Metrics in all segments.

Websites Categories

1 Popcorn Metrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Online Marketing and 36 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Sports, Law and 2 other categories.

Geography

1 Popcorn Metrics is leading in most countries, including United States, Australia, China, Netherlands and 30 other countries.

2 Encore Metrics is leading in Japan, Venezuela, Singapore and Greece.