In terms of market share, Encore Metrics is clearly lagging behind, losing to PublishFlow in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 16 other categories.
PublishFlow is leading in TV & Video.
Encore Metrics is leading in most countries, including United States, Japan, United Kingdom, Venezuela and 5 other countries.
PublishFlow is leading in Canada.