In terms of market share, Encore Metrics is clearly lagging behind, losing to Scout Analytics in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Food & Drink, Lifestyle and Vehicles.
Scout Analytics is leading in Law & Government and Science & Education.
Scout Analytics is leading in most countries, including United States, Germany, India, South Korea and one other country.
Encore Metrics is leading in Philippines and Portugal.