Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Scout Analytics in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Food & Drink, Lifestyle and Vehicles.

2 Scout Analytics is leading in Law & Government and Science & Education.

Geography

1 Scout Analytics is leading in most countries, including United States, Germany, India, South Korea and one other country.

2 Encore Metrics is leading in Philippines and Portugal.