Market Share by Top Websites

1 Scout Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Scout Analytics in all segments.

Websites Categories

1 Scout Analytics has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Finance and 15 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Financial Management and 7 other categories.

Geography

1 Scout Analytics is leading in most countries, including United States, United Kingdom, Australia, China and 4 other countries.

2 Encore Metrics is leading in Japan, Argentina, Philippines, Switzerland and one other country.