Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Scout Analytics in all segments.

Websites Categories

1 Scout Analytics has better usage coverage in more websites categories. Including Business & Industry, Health, Science, News & Media and 8 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Tourism, Sports and 5 other categories.


1 Scout Analytics is leading in most countries, including United States, United Kingdom, China, Ukraine and one other country.

2 Encore Metrics is leading in Japan, Colombia and Romania.