Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 122 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels and Alternative & Natural Medicine.

Geography

1 Segment is leading in most countries, including United States, United Kingdom, India, Germany and 80 other countries.

2 Encore Metrics is leading in Kenya.