Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Computer & Electronics and 94 other categories.

2 Encore Metrics is leading in Travel and Accommodation & Hotels.

Geography

1 Segment is leading in most countries, including United States, United Kingdom, Norway, Greece and 80 other countries.

2 Encore Metrics is leading in Saudi Arabia.