Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 43 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Tourism, Financial Management and 6 other categories.

Geography

1 TruEffect is leading in most countries, including United States, Germany, Italy, United Kingdom and 15 other countries.

2 Encore Metrics is leading in Japan, France, Guatemala, Kenya and one other country.