Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 36 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Financial Management and 5 other categories.

Geography

1 TruEffect is leading in most countries, including United States, United Kingdom, Canada, Italy and 16 other countries.

2 Encore Metrics is leading in Japan, Argentina, Philippines, Switzerland and 2 other countries.