In terms of market share, Encore Metrics is clearly lagging behind, losing to TruEffect in all segments.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 38 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Financial Management and 5 other categories.
TruEffect is leading in most countries, including United States, United Kingdom, Italy, Mexico and 12 other countries.
Encore Metrics is leading in Japan, Egypt, Canada, China and 4 other countries.