Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 41 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Financial Management and 6 other categories.


1 TruEffect is leading in most countries, including United States, Italy, United Kingdom, Russia and 17 other countries.

2 Encore Metrics is leading in Japan, Philippines, Finland, Argentina and 3 other countries.