Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 40 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Sports, Financial Management and 4 other categories.

Geography

1 TruEffect is leading in most countries, including United States, Brazil, United Kingdom, Germany and 12 other countries.

2 Encore Metrics is leading in Japan, Australia, Belgium, France and 4 other countries.