2
In terms of market share, Encore Metrics is clearly lagging behind, losing to Vizu in all segments.
1
Vizu has better usage coverage in more websites categories. Including Computers Electronics & Technology, Adult, Hobbies & Leisure, News & Media and one other category.
2
Encore Metrics is leading in Food & Drink, Lifestyle and Vehicles.
1
Vizu is leading in most countries, including United States, India, France, Indonesia and 4 other countries.
2
Encore Metrics is leading in Philippines and Portugal.