In terms of market share, Encore Metrics is clearly lagging behind, losing to Vizu in all segments.
Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 76 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Sports, Universities & Colleges and 2 other categories.
Vizu is leading in most countries, including United States, India, Indonesia, Canada and 15 other countries.
Encore Metrics is leading in Japan, Philippines, Dominican Republic, Finland and 2 other countries.