In terms of market share, Encore Metrics is clearly lagging behind, losing to Vizu in all segments.
Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 71 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Universities & Colleges, Financial Management and 3 other categories.
Vizu is leading in most countries, including India, United Kingdom, Canada, Brazil and 46 other countries.
Encore Metrics is leading in Kenya, Chile and Colombia.