In terms of market share, Encore Metrics is clearly lagging behind, losing to Vizu in all segments.
Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 72 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Financial Management, Universities & Colleges and 2 other categories.
Vizu is leading in most countries, including India, Great Britain, Canada, Germany and 41 other countries.
Encore Metrics is leading in Philippines.