In terms of market share, Encore Metrics is clearly lagging behind, losing to Vizu in all segments.
Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 72 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Tourism and 4 other categories.
Vizu is leading in most countries, including India, Canada, Indonesia, Australia and 16 other countries.
Encore Metrics is leading in United States, Japan, Argentina, Mongolia and 4 other countries.