In terms of market share, Encore Metrics is clearly lagging behind, losing to Vizu in all segments.
Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 75 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Sports, Financial Management and 2 other categories.
Vizu is leading in most countries, including United States, Indonesia, India, United Kingdom and 17 other countries.
Encore Metrics is leading in Japan, Australia, Belgium, Zambia and one other country.