In terms of market share, Encore Metrics is clearly lagging behind, losing to Vizu in all segments.
Vizu has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 76 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Sports, Financial Management and 2 other categories.
Vizu is leading in most countries, including India, Indonesia, Ukraine, Brazil and 19 other countries.
Encore Metrics is leading in Japan, Philippines, Lebanon, Argentina and 5 other countries.