Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 99 other categories.

2 Encore Metrics is leading in Accommodation & Hotels and Universities & Colleges.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, South Korea, Taiwan and 37 other countries.

2 Encore Metrics is leading in Ukraine, Switzerland and Lithuania.