Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 88 other categories.

2 Encore Metrics is leading in Accommodation & Hotels, Universities & Colleges, Science, Social Sciences and one other category.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Taiwan, Korea Republic and 32 other countries.

2 Encore Metrics is leading in Finland, Bangladesh, Philippines and Romania.