In terms of market share, Encore Metrics is clearly lagging behind, losing to Zeta Search in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Arts & Entertainment, People & Society and 9 other categories.
Zeta Search is leading in Business & Industry, Autos & Vehicles, Motorsports, Finance and one other category.
Encore Metrics is leading in most countries, including United States, Japan, Russia, China and 5 other countries.
Zeta Search is leading in Brazil, Canada, India and Nigeria.