In terms of market share, Encore Metrics is clearly lagging behind, losing to Zeta Search in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Sports, Tourism and 6 other categories.
Zeta Search is leading in Finance, Motorsports, Banking, Health and one other category.
Encore Metrics is leading in most countries, including United States, Japan, United Kingdom, Colombia and 3 other countries.
Zeta Search is leading in Canada, India and Serbia.