Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Zeta Search in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Sports, Tourism and 6 other categories.

2 Zeta Search is leading in Finance, Motorsports, Banking, Health and one other category.


1 Encore Metrics is leading in most countries, including United States, Japan, United Kingdom, Colombia and 3 other countries.

2 Zeta Search is leading in Canada, India and Serbia.