Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Zeta Search in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Shopping, Sports and 8 other categories.

2 Zeta Search is leading in Finance, Business & Industry, Banking, Financial Management and 6 other categories.


1 Encore Metrics is leading in most countries, including United States, Japan, Venezuela, Singapore and 2 other countries.

2 Zeta Search is leading in Canada, India, Philippines and United Kingdom.