In terms of market share, Encore Metrics is clearly lagging behind, losing to Zeta Search in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Shopping, Arts & Entertainment and 12 other categories.
Zeta Search is leading in Business & Industry, Finance, Internet & Telecom, Health and 11 other categories.
Encore Metrics is leading in most countries, including United States, Japan, Australia, Belgium and 4 other countries.
Zeta Search is leading in Bangladesh, Canada, Portugal, India and 3 other countries.