Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Zeta Search in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Shopping, Arts & Entertainment and 15 other categories.

2 Zeta Search is leading in Business & Industry, Internet & Telecom, Finance, Health and 13 other categories.


1 Zeta Search is leading in most countries, including India, Turkey, Brazil, Singapore and 7 other countries.

2 Encore Metrics is leading in United States, Argentina, Ukraine, Switzerland and one other country.