Market Share by Top Websites

1 Segment is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Enecto Analytics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Arts & Entertainment, Marketing & Advertising and 102 other categories.

2 Enecto Analytics is leading in Business & Industry, Real Estate, Science, Industrial Goods & Services and 19 other categories.


1 Segment is leading in most countries, including United States, United Kingdom, Greece, Australia and 70 other countries.

2 Enecto Analytics is leading in Sweden, Denmark, Hungary, Latvia and 4 other countries.