Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Enecto Analytics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Arts & Entertainment, Computer & Electronics and 99 other categories.

2 Enecto Analytics is leading in Business & Industry, Real Estate, Science, Social Sciences and 18 other categories.


1 Segment is leading in most countries, including United States, United Kingdom, Greece, Norway and 63 other countries.

2 Enecto Analytics is leading in Sweden, Denmark, Nigeria, Latvia and 8 other countries.