Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Enecto Analytics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Arts & Entertainment, Marketing & Advertising and 104 other categories.

2 Enecto Analytics is leading in Business & Industry, Real Estate, Science, Social Sciences and 19 other categories.


1 Segment is leading in most countries, including United States, United Kingdom, India, Germany and 74 other countries.

2 Enecto Analytics is leading in Sweden, Denmark, Nigeria, Malawi and 2 other countries.