Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Enecto Analytics is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 Enecto Analytics has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Internet & Telecom, Real Estate and 67 other categories.

2 TruEffect is leading in People & Society, News & Media, Performing Arts, TV & Video and 24 other categories.


1 Enecto Analytics is leading in most countries, including Sweden, Denmark, Norway, United Kingdom and 35 other countries.

2 TruEffect is leading in United States, Japan, Hungary, Ireland and 14 other countries.