Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, EngageYa is clearly lagging behind, losing to Taboola in all segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, News & Media and 219 other categories.

2 EngageYa is leading in Beauty & Fitness, Fashion & Modeling, Beauty, Cosmetics and 2 other categories.


1 Taboola is leading in most countries, including France, United States, Russia, Brazil and 180 other countries.

2 EngageYa is leading in Egypt, Saudi Arabia, Palestinian, Jordan and 2 other countries.