Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, EngageYa is clearly lagging behind, losing to Taboola in all segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, People & Society and 226 other categories.

2 EngageYa is leading in Beauty & Fitness, Fashion & Modeling, Beauty, Cosmetics and one other category.


1 Taboola is leading in most countries, including France, United States, Brazil, Russia and 186 other countries.

2 EngageYa is leading in Palestinian, Gibraltar, Sao Tome and Turks Islands.