Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, EngageYa is still behind Taboola in all market share segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, News & Media and 214 other categories.

2 EngageYa is leading in Beauty & Fitness, Fashion & Modeling, Beauty, Cosmetics and one other category.


1 Taboola is leading in most countries, including France, United States, Brazil, Russia and 174 other countries.

2 EngageYa is leading in Egypt, Greece, Saudi Arabia, Palestinian and 5 other countries.