Market Share by Top Websites

1 Taboola Publisher is leading in Top 10K Sites and Top 100K Sites.

2 Despite its recent growth, EngageYa is still behind Taboola Publisher in all market share segments.

Websites Categories

1 Taboola Publisher has better usage coverage in more websites categories. Including News & Media, Health, Arts & Entertainment, Sports and 13 other categories.

2 EngageYa is leading in Science & Education, Community & Society, Games, Lifestyle and one other category.


1 EngageYa is leading in most countries, including Turkey, Greece, Portugal, Italy and 44 other countries.

2 Taboola Publisher is leading in United States, Germany, Brazil, United Kingdom and 37 other countries.