In terms of market share, EngineSeeker is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 40 other categories.
EngineSeeker is leading in Business & Industry, Shopping, Health, Autos & Vehicles and 27 other categories.
MSN Ads is leading in most countries, including United States, France, India, Brazil and 30 other countries.
EngineSeeker is leading in Russia, Ukraine, Sri Lanka, Taiwan and 7 other countries.