Market Share by Top Websites

1 Google Tag Manager is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ensighten is clearly lagging behind, losing to Google Tag Manager in all segments.

Websites Categories

1 Google Tag Manager has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 240 other categories.

2 Ensighten is leading in Flowers and Insurance.


1 Google Tag Manager is leading in most countries, including United States, Russia, Japan, France and 221 other countries.

2 Ensighten hasn't got a lead over Google Tag Manager in any country.