Market Share by Top Websites

1 eStat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to eStat in all segments.

Websites Categories

1 eStat has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 190 other categories.

2 Unica is leading in Car Buying, Finance, Automotive Industry, Financial Management and 14 other categories.

Geography

1 eStat is leading in most countries, including France, Belgium, Germany, Algeria and 150 other countries.

2 Unica is leading in United States, Puerto Rico, Sri Lanka, Iran and 7 other countries.