Market Share by Top Websites

1 eStat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to eStat in all segments.

Websites Categories

1 eStat has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 185 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Finance, Automotive Industry and 16 other categories.


1 eStat is leading in most countries, including France, Belgium, Canada, Germany and 143 other countries.

2 Unica is leading in United States, Korea Republic, New Zealand, Nigeria and 9 other countries.