Market Share by Top Websites

1 eStat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to eStat in all segments.

Websites Categories

1 eStat has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Food & Drink and 160 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Finance, Financial Management and 27 other categories.

Geography

1 eStat is leading in most countries, including France, Belgium, Spain, Algeria and 161 other countries.

2 Unica is leading in United States, Australia, Afghanistan, Virgin Islands, British and 3 other countries.