Market Share by Top Websites

1 FirstImpression is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to FirstImpression in all segments.

Websites Categories

1 FirstImpression has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 138 other categories.

2 Etarget is leading in People & Society, Adult, TV & Video, Movies and 45 other categories.


1 FirstImpression is leading in most countries, including United States, Japan, Finland, Russia and 166 other countries.

2 Etarget is leading in Slovakia, Czech Republic, Hungary, Bulgaria and 11 other countries.