Market Share by Top Websites

1 FirstImpression is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to FirstImpression in all segments.

Websites Categories

1 FirstImpression has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, News & Media and 128 other categories.

2 Etarget is leading in Arts & Entertainment, People & Society, Adult, TV & Video and 48 other categories.


1 FirstImpression is leading in most countries, including United States, Japan, Finland, Russia and 160 other countries.

2 Etarget is leading in Slovakia, Czech Republic, Hungary, Bulgaria and 17 other countries.