Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Etarget in all segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 157 other categories.

2 GroupM Server is leading in Makes & Models, Consumer Electronics, Physics and Education & Resources.


1 Etarget is leading in most countries, including Hungary, Slovakia, Czech Republic, Bulgaria and 61 other countries.

2 GroupM Server is leading in Poland, Denmark, Spain, Australia and 6 other countries.