Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Etarget in all market share segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 134 other categories.

2 Integral Ad Science is leading in Technology News, Energy, Home & Garden, Fashion & Modeling and 27 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Brazil, France and 51 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 23 other countries.