1
Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Etarget is clearly lagging behind, losing to Integral Ad Science in all segments.
1
Integral Ad Science has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Sports and 18 other categories.
2
Etarget is leading in E-commerce & Shopping and Heavy Industry & Engineering.
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Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, Philippines and 139 other countries.
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Etarget is leading in Slovakia, Czech Republic, Hungary, Bulgaria and 6 other countries.