Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Etarget in all segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Internet & Telecom and 110 other categories.

2 Lijit is leading in People & Society, Food & Drink, Cooking & Recipes, Technology News and 58 other categories.


1 Etarget is leading in most countries, including Hungary, Slovakia, Czech Republic, Bulgaria and 47 other countries.

2 Lijit is leading in United States, India, Canada, France and 35 other countries.