Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 174 other categories.

2 Etarget is leading in Adult, Movies, TV & Video, Classifieds and 20 other categories.


1 MediaMath is leading in most countries, including United States, Japan, Brazil, France and 133 other countries.

2 Etarget is leading in Slovakia, Czech Republic, Hungary, Bulgaria and 12 other countries.