Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 177 other categories.

2 Etarget is leading in People & Society, Internet & Telecom, TV & Video, Movies and 26 other categories.

Geography

1 MediaMath is leading in most countries, including United States, Japan, France, Brazil and 123 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 16 other countries.