Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 180 other categories.

2 Etarget is leading in TV & Video, Adult, Movies, Marketing & Advertising and 23 other categories.


1 MediaMath is leading in most countries, including United States, France, Japan, Brazil and 108 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 15 other countries.