Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Etarget is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including People & Society, Shopping, News & Media, Computer & Electronics and 177 other categories.

2 Etarget is leading in Arts & Entertainment, Business & Industry, Internet & Telecom, TV & Video and 29 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 112 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 12 other countries.