Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Etarget in all segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 153 other categories.

2 MSN Ads is leading in Law, Books & Literature, Conditions & Diseases, Gay, Lesbian, & Bisexual and 13 other categories.


1 Etarget is leading in most countries, including Hungary, Slovakia, Czech Republic, Bulgaria and 61 other countries.

2 MSN Ads is leading in United States, India, Canada, Brazil and 11 other countries.