Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, People & Society and 138 other categories.

2 Etarget is leading in Shopping, Internet & Telecom, Adult, Movies and 44 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 137 other countries.

2 Etarget is leading in Slovakia, Czech Republic, Hungary, Bulgaria and 15 other countries.