Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Etarget is leading in Top 1M Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 19 other categories.

2 Etarget is leading in E-commerce & Shopping.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 66 other countries.

2 Etarget is leading in Slovakia, Czech Republic, Germany, Hungary and 46 other countries.