Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Autos & Vehicles, Internet & Telecom, News & Media, Music & Audio and 150 other categories.

2 Etarget is leading in Arts & Entertainment, Business & Industry, People & Society, Shopping and 55 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 147 other countries.

2 Etarget is leading in Slovakia, Hungary, Czech Republic, Bulgaria and 10 other countries.