Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Music & Audio and 139 other categories.

2 Etarget is leading in Shopping, Adult, Games, TV & Video and 44 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Italy and 140 other countries.

2 Etarget is leading in Slovakia, Hungary, Czech Republic, Bulgaria and 15 other countries.