Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 227 other categories.

2 Etarget is leading in Classifieds, Banking, Sports, Publications and 6 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 172 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 6 other countries.