Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 149 other categories.

2 Etarget is leading in Business & Industry, Shopping, TV & Video, Adult and 49 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 116 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 13 other countries.