Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 188 other categories.

2 Etarget is leading in Business & Industry, Marketing & Advertising, Classifieds, Real Estate and 23 other categories.


1 PubMatic is leading in most countries, including United States, India, Japan, Indonesia and 143 other countries.

2 Etarget is leading in Slovakia, Hungary, Czech Republic, Bulgaria and 10 other countries.