Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Etarget is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 181 other categories.

2 Etarget is leading in Business & Industry, Adult, Marketing & Advertising, Classifieds and 22 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 141 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 9 other countries.