1
Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Specific Media is clearly lagging behind, losing to Etarget in all segments.
1
Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 145 other categories.
2
Specific Media is leading in Car Buying, Coupons, Energy, Food & Grocery Retailers and 28 other categories.
1
Etarget is leading in most countries, including Hungary, Slovakia, Czech Republic, Bulgaria and 47 other countries.
2
Specific Media is leading in United States, United Kingdom, Denmark, Spain and 40 other countries.