Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Etarget is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Health, Travel and 106 other categories.

2 Etarget is leading in Arts & Entertainment, Shopping, People & Society, News & Media and 59 other categories.


1 Turn is leading in most countries, including United States, France, Japan, United Kingdom and 103 other countries.

2 Etarget is leading in Slovakia, Czech Republic, Hungary, Bulgaria and 27 other countries.